Come to EITDA knowing what you want to learn.

A good conference does not leave you with a collection of quotes and photographs. It helps you see a problem in your own life more clearly and gives you a practical next step.

Do not buy a ticket for the flyer

Before you arrive, you should understand what EITDA is trying to show you: how to look at the knowledge, skills and experience you already have and ask how they could become useful in today's digital economy.

That question is more valuable than a long list of impressive speakers because it gives you something to test against every session.

Bring a real question

What could you package? Who might pay for it? How should you position it? Which tools would help you deliver it? These questions turn passive attendance into a working session.

Write down one problem from your current work before you come. Notice the tasks people already trust you to handle. Bring those examples into the room.

Leave with a next move

The event is successful when you leave with more than motivation. You should know what to investigate, who to speak to and what small experiment you can run next.

If you go home without knowing how to apply what you learned, then we have not done enough.